Chinese Evoque Look-alike ‘Landwind X7′ Gets Blasted By Land Rover
After the Landwind X7 debuted at the Guangzhou auto show in China, Land Rover complained to Chinese officials about how much it looks like the Range Rover Evoque SUV.
In a statement to Automotive News Europe, the company said, “Jaguar Land Rover will take whatever steps are appropriate.”
The Chinese automaker Landwind’s X7 SUV is almost identical to the Evoque SUV, all the way to the font and lettering on the exterior.
Land Rover CEO Ralf Speth told the UK’s Autocar magazine, “The fact that this kind of copying is ongoing in China is very disappointing. I will talk to our officials and I will talk to our partners at Chery to find a way around this situation.”
The uproar started with a tweet from Jaguar Design Director Ian Callum, who took a photo of the car from the Guangzhou show with the caption “Haven’t we seen this before somewhere??”
New Land Wind from China. At Guangzhou auto show. Haven't we seen this before somewhere?? pic.twitter.com/dt9U85YDlY
— Ian Callum (@IanCallum) November 19, 2014
At the exact same show, Land Rover debuted the first Evoques created with its joint venture partner Chery Automobile at the new manufacturing plant in Changshu, just northeast of Shanghai.
The Landwind X7 is scheduled to enter production and will cost around 134,992 yuan ($22,000) in China. Since this is much lower than what the Evoque retails for there, around 578,000 yuan, there is more cause for concern.
When viewing the two SUVs from top to bottom, almost every exterior design mimics the Range Rover Evoque.
Earlier this year, Chinese media reported that Landwind had submitted patent drawings for the X7’s design with the Chinese patent office.
Even though a patent may have been submitted, this vehicle is a carbon copy of the Evoque. Legal action will determine the outcome.