Jaguar Land Rover’s Global Brand Boosting Man
Leading an exciting new unit at Jaguar Land Rover is John Edwards. He formerly held the post of global brand director, but a decision was made to put Edwards in charge of raising the popularity of Jaguar Land Rover across the globe. In addition, he is expected to supervise the licensing and merchandising of products. Edwards is ideal for the job since he is familiar with managerial positions and has the experience of working among the same top committee members in the company.
The new division will be known as “engineered-to-ordered” as Jaguar Land Rover makes gradual adjustments to the internal processes for the development of its brand. Edwards said in a recent statement that Jaguar and Land Rover are already popular brands in the market because customers recognize the high value of their products. Therefore the work from this unit should encourage more people to acquire a vehicle of their own.
This managerial shift in the global brand unit was necessary in order for the leaders to create and sustain a marketing and sales leadership unit. The global brand leader in 2009 was Adrian Hallmark, but now he is responsible for global sales strategies. Creating more divisions in labor should reap even greater sales revenues and achievements for the merged automotive giant. Jaguar Land Rover has set its global vehicle sales target to 750,000 units and is determined to meet it by the end of the decade. The company sold 357,773 vehicles in 2012, which was a thirty percent jump from its sales output in 2011.
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