Land Rover Goes To Space
Land Rover is known for going places no human would dare trek—from swamps, to deserts, to frigid wastelands. Now, Land Rover is heading to the edge of space—sort of. No, there isn’t a new, rocket-propelled model in the pipeline.
Land Rover has signed a marketing deal with Virgin Galactic, the space tourism outfit from famous British billionaire Richard Branson. The partnership was announced Monday night aboard the IntrepidSea, Air and SpaceMuseum. The museum is the retired U.S. aircraft carrier Intrepid.
SpaceShipTwo, a mock-up of Virgin Galactic’s spacecraft, was on the flight deck. Details of the partnership were not disclosed, but expect to see the Land Rover name among other sponsors on the spacecraft’s fuselage.
Land Rover is taking a risk with the interesting partnership though—space travel remains a risky endeavor. There have been plenty of failures in the history of space exploration. Virgin Galactic says it is going to great lengths the ensure its space tourism is safe, with a failure spelling doom for not only the crew, passengers and the program, but Richard Branson, Virgin Galactic, and possibly Land Rover.
Prospective passengers pay $250,000 for a round-trip flight to the edge of space and back again. According to its website, Virgin Galactic boasts that 530 wanna-be astronauts have already signed up so far. The spacecraft is hauled into the sky by being slung under another aircraft. Once the aircraft reaches the proper launch altitude, the spacecraft’s own jet engines take over and complete the trip.
“We have total confidence” in the safety of the space venture, said Phil Popham, Land Rover’s global marketing chief,
The marketing deal could have huge, positive implications for Land Rover if it succeeds. “It shows what we’re all about”—British engineering on the cutting edge, Popham said. “The complementary nature of the brands is incredibly strong.”
Virgin Galactic doesn’t have specific launch date set for the maiden voyage, but expect the event to have extensive press coverage once the date draws near.
For more information on all of Land Rover’s adventures, be sure to visit Land Rover Hinsdale at 300 East Ogden Avenue, Hinsdale, IL, or call them at (866) 857-7638 for more information.