Land Rover Makes History with Discovery Reveal
With the New York Auto Show already a thing of the past in the quickly evolving automotive world, USA Today looked back at all of the debuts that occurred. It is of no surprise that they chose the unveiling of the Land Rover Discovery concept as the most memorable.
Last year USA Today chose the unveiling of the Jaguar F-Type—a sibling brand to Land Rover. This year Land Rover went beyond what Jaguar did the previous year, probably in hopes of stealing some limelight from the competition.
Land Rover decided to unveil the Land Rover Discovery concept on the Intrepid Sea, Air & Space Museum, the now decommissioned aircraft carrier USS Intrepid. Talk about a grandiose setting. Watch the reveal here:
Guests and automotive journalists alike arrived at the unveiling via the aircraft carrier’s port-side plane elevator. The elevator lifted them onto the flight deck. On deck, a multi-media display was projected against the ship’s “island,” the superstructure above the deck where the aircraft carrier was once commanded. Music blared as guests and journalists filed in and took in the wonder around them.
Besides the museum’s standard array of interesting military aircraft items, there was a mock-up of the Virgin Galactic spaceship. This is a partnership for Land Rover, and the ship will start taking paying customers to the edge of space for an unforgettable experience. On the other side of the deck was the concept version of the revolutionary Land Rover Discovery that was placed under a half dome.
Journalists and guests craned to see the spectacular display, trying to take video and photos with their smartphones. These displays of opulence prove that automakers love the products they build and love to reveal them in an unforgettable way.
Land Rover created a truly magical experience with its Discovery reveal. We’ll just have to see what Land Rover—or Jaguar—does next year to see if they can top themselves once again.
Be sure to visit Land Rover Hinsdale at 300 East Ogden Avenue in Hinsdale, IL for more information.