Based on reports from Left Lane News, Land Rover wants the next generation Defender to have a “bolder, more sophisticated look.” While many were thinking it would resemble the next gen concept shown in 2011, the report states designers wanted to start over since the concept looked “too generic”.
With all the cosmetic changes various Land Rover models have seen, including the complete redesign of the Range Rover, the all-new 2015 Discovery, plus the refreshed front end of the LR4, many are assuming the Defender will share similar body cues from its larger siblings. No pictures or sketches have been released yet, but look for something by the end of 2014.
Another aspect that is completely uncertain is the chassis that the next generation Land Rover Defender will ride on. To minimize production costs, some are saying that the current body-on-frame design may be out while a more cost effective unibody platform will be used. The difference between the two are a body-on-frame design means that the vehicle is actually two pieces and then installed together during the production process. A unibody platform implies that the body and frame start as one piece. All Defenders to date have had the body-on-frame design.
According to the report from Left Lane News, Land Rover is hoping to sell around 50,000 of the next generation Defenders each year they are manufactured. Since Land Rover sold a total of 425,000 vehicles in 2013, this amount would only be cost effective if they utilize cost-saving manufacturing techniques such as incorporating chassis, drivetrains, and options from other Land Rover products.
Unfortunately, there is no word from Land Rover North America if the Defender is slated for US soil, but with the prices of USDM Defenders sky rocketing and more classic Defenders being imported, we here at Land Rover Hinsdale think now is an excellent time for Land Rover to bring back a car many are coming to love! Visit Land Rover Hinsdale to learn more about upcoming Land Rover models and to browse our new and used inventory.