Range Rover Sculpture Display Peaks Interest
Enthused Range Rover fans living in and around New York City were treated to an astounding artistic sculpture display of the 2013 Range Rover. The unveiling of this sculpture brought a lot of “oohhs”, “ahhs” and a rousing applause by spectators as the curtain fell to the ground. The world class art display dubbed “Climbing Up” represented the aluminium built SUV erected on an industrial-looking base giving the impression of elevation off the ground. This cool illustration suggests Land Rover steady climb to the pinnacle of the automotive industry.
The unveiling of the beautiful sculpture is just one aspect of the media campaign for the new Range Rover in New York. The city is Land Rover’s largest market globally. Hearty fans of the car company were so amazed by the stunning sculpture designed by architect firm, Hollwich Kushner and constructed by building firm, Acer. The entire media campaign organized by media shop, Mindshare has been quite successful. Managing Director of the media company explains that the “ Climbing Up” project illustrates that vendor relationship goes beyond the purpose of buying ads to include equity and fairness for all parties.
Indeed, the communication department at Land Rover is overjoyed by this successful campaign which also includes social media interaction. The company’s communication manager, Ken Bracht says design is the main focus for marketing the 2013 Range Rover. Everyone is aware of the superior performance of Land Rover products so the aim is to get more customers to fall in love with the SUV’s attractive design. The “Climbing Up” sculpture is just the tip of the ice berg!